Product Innovation and Technology Strategy

Product Innovation and Technology Strategy

4.11 - 1251 ratings - Source



Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.16-28; and: Cooper, R.G., Edgett, S.J., 86 Kleinschmidt E.J., a€œPortfolio management in new product development: Lessons from the ... Crawford, C.M., a€œ The hidden costs of accelerated product developmenta€, Journal of Product Innovation Management, 9:3, ... Inclustrial Research Institutea#39;s 10th Annual RSCD Leaderboard, Research SC Technology Management, 51:6, ... As reported in: Cooper, R.G. W/inning at New Products: Accelerating the Process from Idea to Launch, 3rd edition.


Title:Product Innovation and Technology Strategy
Author: Robert G. Cooper, Scott J. Edgett
Publisher:Stage-Gate International - 2009
ISBN-13:

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