Marketing and Promoting Electronic Resources

Marketing and Promoting Electronic Resources

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Technological advances allow libraries to more readily serve patronsa€™ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them. This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources. This material was published as a special issue of The Serials Librarian.Libraries planning to offer RSS feeds may find it necessary to provide instructions to setup an account for an RSS reader or news aggregator as a first step. Unlike many other Web services though, RSS readers are generally freeand donotanbsp;...

Title:Marketing and Promoting Electronic Resources
Author: Eleonora I. Dubicki
Publisher:Routledge - 2013-10-18

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